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“ * Provides an FMS strategy to address hyper-market segmentation and acquire additional market share, with dynamic tariffs based on subscriber location * Enables operator flexibility to define attractive tariffs for voice and data services to mobile subscribers, increasing new-subscriber acquisitions and reducing churn * Offers cost-effective and easy deployment while supporting existing mobile phones * Enables easy integration with existing environment and infrastructure ”
The Alcatel-Lucent 8614 Instant Zone (IZO) application enables the creation of attractive, mobile-service-provider tariff packages for voice and data services based on the subscriber's location. It allows mobile service providers to define one or more key zones, based on cell ID, such as home zones, office zones and campus zones, to support a greater diversity of pricing plans for both prepaid and postpaid subscribers. Offering service providers a fixed-mobile substitution ( FMS) strategy to expand their market share, this mobile-only solution does not require expensive dual-mode phones, allowing subscribers to maintain their existing mobile phone.
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